My story

My name is Julia Ferrari, in 2008 I was diagnosed with a hormonal disorder whose side effects led to extreme hair loss. I was just a teenager and you can imagine how this problem affected my life. I felt insecure and no longer wanted to leave the house, I neglected social and work commitments. My life was a mess. At the time, technology was not so advanced and any remedy for the problem was extremely expensive. Over the years I learned to live with it and taking certain medications the problem eased. The medications, however, in turn create other problems, such as affecting weight and mood. But this is only part of the story...

ALWAYS BELIEVE IN YOURSELF

Driven by a personal need and the desire to help other women like me, I began to learn about the world of wigs. In 2018 I decided to create two product lines to satisfy a need that was not only mine, but also that of thousands of women, who like me have lost their self-confidence due to hair loss. The line of wigs with mixed hair is dedicated to those looking for a perfect look at an affordable price. This line of products, in fact, has an average price and duration. The collection of wigs with natural hair, on the other hand, is especially suitable for those who have physiological problems such as alopecia or chemotherapy, also suitable for daily and night-time use.

Our team

  • Julia - The Founder

    Graduated in Marketing and Management at the University of Modena and Reggio Emilia with a Master in Entrepreneurship at Bologna Business School, I deal with organizational aspects and social media.

  • Mei - Fashion Stylist

    Graduated in Fashion Stylist at IED in Milan, she worked in New York, Paris and Milan as a visual designer. Passionate about fashion and make up, she works as an image and style consultant.

  • Cristina - Hairstylist

    Hairdresser for over 20 years, she has managed several beauty salons in Italy and abroad. Expert in balayage and coloring. Currently she deals with customizing our wigs in terms of coloring.

  • Alessia - Hairstylist

    Parrucchiera da oltre 30 anni ha gestito diversi saloni di bellezza Milano e Bologna Esperta in balayage e colorazioni. Attualmente si occupa di personalizzare le nostre parrucche in termini di stile.

  • Federica - Production

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  • Valeria - Production

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Signature Wigs

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